Chengbaozhuang Q-Bar is a fruit flavored gummy candy that emphasizes nostalgia. Inspired by classic childhood snacks, it features a sour and sweet taste and a brushed experience. Its target audience is nostalgic people born in the 1980s and 1990s, as well as young consumers. The outer layer is soft and chewy, while the inner layer is slightly sticky and can be brushed to enhance its flavor.